Introduction to the Department of Agricultural Marketing
بسم الله الرحمن الرحیم
The Agricultural Marketing Department is considered one of the essential academic departments. The purpose of establishing this department is to provide students with opportunities for both theoretical and practical professional education in this field. This will enable them to identify the challenges related to agricultural marketing in the country’s agricultural sector and to find appropriate solutions. Furthermore, it will contribute to strengthening agricultural marketing, improving the management of agricultural products, and ultimately enhancing the overall living standards of the population.
The development and revision of the academic curriculum is an essential pillar within a country’s higher education system. A curriculum that is based on scientific and international standards and foundations plays a significant role in the comprehensive development of society and provides clear and beneficial outcomes for future generations. Achieving these objectives and designing a bachelor’s degree curriculum in accordance with national and international norms is an effective and valuable undertaking, which is also considered essential at the global level. Countries that have made continuous and tireless efforts in the field of higher education, and that possess standardized academic curricula while implementing research and theory into practice, have achieved remarkable progress and are now among the developed nations of the world.
Without modern academic curricula and higher education, the development of a country is not possible. For this reason, the Ministry of Higher Education of Afghanistan has paid special attention to this area. By the grace and support of Almighty God, the Agricultural Marketing Department—being a newly established department—has successfully completed its bachelor’s degree curriculum and is now ready for implementation.
The professional curriculum development teams, under the leadership of the Directorate of National Curriculum Development of the Ministry of Higher Education, have carefully and comprehensively prepared the Agricultural Marketing bachelor’s degree curriculum for the first time. This curriculum has been developed in accordance with the country’s higher education policy and has been systematically organized for Emirate universities. During the development process, consultations and feedback were obtained—both directly and through questionnaires—from academic staff, students, agricultural faculties and departments of various public and private universities in the country, private agricultural companies, and other relevant stakeholders. Their views and recommendations have been incorporated into the curriculum.
The Bachelor’s program in Agricultural Marketing is being introduced for the first time in response to the necessity identified by the Ministry of Higher Education and in accordance with societal demands and current conditions. This program is of great importance because, with the comprehensive support of the Ministry of Higher Education and the cooperation of specialized professors in the relevant field, the bachelor’s program will be implemented in line with international standards. Through this initiative, the country’s higher education system will gradually strengthen and progress in this field.
The Agricultural Marketing Department is considered one of the essential academic departments. The purpose of establishing this department is to provide students with opportunities for both theoretical and practical professional education in this field. This will enable them to identify the challenges related to agricultural marketing in the country’s agricultural sector and to find appropriate solutions. Furthermore, it will contribute to strengthening agricultural marketing, improving the management of agricultural products, and ultimately enhancing the overall living standards of the population.
The development and revision of the academic curriculum is an essential pillar within a country’s higher education system. A curriculum that is based on scientific and international standards and foundations plays a significant role in the comprehensive development of society and provides clear and beneficial outcomes for future generations. Achieving these objectives and designing a bachelor’s degree curriculum in accordance with national and international norms is an effective and valuable undertaking, which is also considered essential at the global level. Countries that have made continuous and tireless efforts in the field of higher education, and that possess standardized academic curricula while implementing research and theory into practice, have achieved remarkable progress and are now among the developed nations of the world.
Without modern academic curricula and higher education, the development of a country is not possible. For this reason, the Ministry of Higher Education of Afghanistan has paid special attention to this area. By the grace and support of Almighty God, the Agricultural Marketing Department—being a newly established department—has successfully completed its bachelor’s degree curriculum and is now ready for implementation.
The professional curriculum development teams, under the leadership of the Directorate of National Curriculum Development of the Ministry of Higher Education, have carefully and comprehensively prepared the Agricultural Marketing bachelor’s degree curriculum for the first time. This curriculum has been developed in accordance with the country’s higher education policy and has been systematically organized for Emirate universities. During the development process, consultations and feedback were obtained—both directly and through questionnaires—from academic staff, students, agricultural faculties and departments of various public and private universities in the country, private agricultural companies, and other relevant stakeholders. Their views and recommendations have been incorporated into the curriculum.
The Bachelor’s program in Agricultural Marketing is being introduced for the first time in response to the necessity identified by the Ministry of Higher Education and in accordance with societal demands and current conditions. This program is of great importance because, with the comprehensive support of the Ministry of Higher Education and the cooperation of specialized professors in the relevant field, the bachelor’s program will be implemented in line with international standards. Through this initiative, the country’s higher education system will gradually strengthen and progress in this field.
Vision
The Agricultural Marketing Department, within its field of specialization, plays a leading role in the marketing of agricultural products and the distribution of food commodities. It is also committed to providing educational opportunities and services for young people.
Mission
Based on scientific capacity and national responsibility, the aim is to create a marketing chain that enhances customer value and ensures efficiency and effectiveness in agricultural products. Furthermore, it seeks to provide young students with opportunities for learning, teaching, research, and extension, so that they may contribute to the growth and development of a modern society.
Goals
Developing educational plans aimed at strengthening the theoretical and practical capacities of students in the field of agricultural marketing in accordance with market demand.
• Conducting scientific research through which policymakers can formulate appropriate marketing policies, in order to identify solutions to agricultural marketing challenges in society and to facilitate the development of agriculture and marketing.
• Designing and implementing educational and training programs in the field of agricultural marketing to enable relevant institutions to make appropriate economic, commercial, and marketing-related decisions.
• Establishing and maintaining continuous relationships with farmers, marketing professionals, stakeholders, and students in order to benefit from their experiences, knowledge, and resources for achieving the objectives of the department.
• Creating an appropriate environment that promotes collaborative work among the faculty, staff, and students so that the department can effectively pursue and achieve its goals.
• Developing plans and programs to strengthen research capacities in the fields of agricultural marketing and agribusiness management, taking into account market demand.
• Conducting research aimed at solving agricultural marketing problems, improving educational quality, and supporting agricultural development, and sharing the results with relevant institutions.
• Providing advisory services in agricultural marketing processes and facilitating the participation of professors and students in related projects.
Committees
Department Committee
Strategic plan
The Marketing Department, in order to achieve its objectives and ensure the timely implementation of all activities, has developed its five-year strategic plan (1401–1405) in alignment with the strategic plans of the Faculty of Agricultural Economics and Development, as well as the National University of Agricultural Sciences and Technology of Afghanistan. This plan has been formulated based on identified needs, taking into account routine, regular, and developmental activities, the university’s capacities and requirements, the advancement of science and technology, and thorough analytical research.
In the process of developing this plan, the views and opinions of the department’s academic staff and enthusiasts of science and culture were collected and incorporated where necessary. Special attention has been given to capacity building, and various activities and initiatives have been included that not only contribute to the education and training of youth but also facilitate employment opportunities for them. Furthermore, the plan aims to ensure that the sectoral, governmental, and private sectors benefit from the activities of the department and faculty, while also strengthening the university’s engagement and connection with society.
All members and academic staff of the department are firmly committed to actively participating in the implementation and organization of activities, so that through the effective execution of this plan, further growth and development of the department can be achieved.
The strategic plan of this department has been developed and organized in light of the ten major objectives of the strategic plans of the Ministry, the University, and the Faculty of Agricultural Economics and Development.
Action Plan
• Conducting scientific research
• Assisting the faculty-level curriculum and syllabus committee
• Ensuring the implementation of quality improvement and accreditation standards within the department
• Promoting the development of e-learning
• Capacity building
Action Report
• Conducting scientific research
• Supervising students in writing research papers and monographs and encouraging them in this field
• Utilizing technological tools in the teaching process
• Encouraging faculty members to participate in national and international conferences
• Providing opportunities for short-term and long-term programs for faculty members both domestically and abroad
• Assisting the curriculum committee at the faculty level
• Preparing and organizing teaching materials in accordance with the approved curriculum
• Giving special attention to curriculum affairs at the department level and promoting its development
• Preparing documents related to quality enhancement and accreditation at the department level
• Preparing the departmental self-assessment report
• Approving individual and professional development plans of all faculty members
• Approving course policies of all faculty members
• Introducing faculty members to academic and research programs
• Nominating one faculty member for a Master’s program in 2026
• Nominating two faculty members for PhD programs in 2026
|
Students |
|||||||||||||||||||||||||||||||||||||||||||||
|
18 |
|||||||||||||||||||||||||||||||||||||||||||||
|
Professors |
|||||||||||||||||||||||||||||||||||||||||||||
|
4 |
|||||||||||||||||||||||||||||||||||||||||||||
|
Current Professors
|
|||||||||||||||||||||||||||||||||||||||||||||
|
Contact |
|||||||||||||||||||||||||||||||||||||||||||||
|
93700002083+ |
|||||||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||
With Respect
Department of Agricultural Marketing